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Friday, February 19, 2010

We Put the 'ASS' in Class

I love the combination of fine cheese and champagne. Something about spending time with a friend, enjoying a great cheese plate with a glass of Veuve Cliquot, makes me so infinitely happy.

Unfortunately this love of mine is rather expensive. I've tried to imitate it at home and, though the Champange is far less expensive this way, you lose the economies of scale on the cheese that the restaurant can offer. You also lose the ambiance and the people watching. It's just not as special when you're enjoying a brick of cheese while watching Horatio take on and off his sunglasses on CSI Miami. 

However, during an amazing walk through WeHo on Sunday afternoon I found the perfect solution to this expensive habit of mine: Froma

Froma is a tiny gourmet market on Melrose. They sell all sorts of tapenades, olive oils, wines, etc...  They also have a handful of bar seats (maybe seven total) for you to sit at and enjoy their menu of salads, sandwiches, and delicious gourmet bites.

I've been to here once before for lunch and it was delicious, though I'd say a little pricey for a salad. But I've been enticed to return as they are now offering a key element of the FinerThingsLA bible: Happy Hour. 

During typical hours of happiness (4-7pm) Froma has a small menu of gourmet bites. Items include parmesan & herb-dusted fries ($3), 2oz Kobe beef burger sliders with mixed greens ($4), and the La Burrata: a gourmet plate that includes burrata cheese, pesto, tapenade, and toast ($6). They also have a menu of fine wines ($5 Glass), Proseco ($5 Glass), and Yanjing Beer ($4 Glass). Yum Yum Yum.

La Burrata + Proseco ($11 total) is definitely a worthy replacement for my typically expensive cheese plate + Veuve.

So suck it up for an evening, put away the flask, and enjoy a gourmet Happy Hour for once. It won't break the bank and you'll feel so much classier (even if you do end up down the street at the Snake Pit at the end of the night).  While you're there please don't drink too much and make a bad name for FinerThingsLA - that is not a CLASSY thing to do and, as you know, we here at FinerThingsLA are all about class.

Froma on Melrose
7960 Melrose Av. Los Angeles, CA 90046
Open Monday-Saturday 9AM to 9PM / Sundays 10AM to 7PM
Happy Hour: 4pm - 7pm Daily

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